Check us out in the Media

Our award-winning interior design firm has been featured in media from around the country!

Watch Us Battle for Best Designer!

TODAY challenged our owner, Betsy Helmuth, and designer Francesco Bilotto to design New Year ’s Eve-themed spaces with only $250 to spend.

Ready to Replace Your Decor? We Tell You When.

Owner Betsy Helmuth joined the stars of “The Way Home” on Lifetime channel to discuss when it it’s time to replace big-ticket items and other clever ways to maximize a small space.

Check Out Our National Commercial on NBC

We were featured in a commercial for Ink from Chase Bank with Marcus Lemonis, airing on NBC and MSNBC. 

We Loved Hanging with Hoda and Kathie Lee!

We uncovered these horrible design crimes and revealed their remedies to Hoda and Kathie Lee.

Meet the New Yorkers Living in Teeny Apartments

“Two years ago she hired a consultant from Affordable Interior Design to help her optimize the space. ‘It’s wildly different now,’ she says.

“There’s a variety of ways to make your guests feel comfortable for their overnight stays–even if they’re crashing on a couch. Invite friends and family over with pride.”

We Share the Secrets of Our Success

Owner Betsy Helmuth talks shop with John Lee Dumas on his top-rated business podcast, Entrepreneur On Fire. She shares the best advice she ever received, and more.

Our CEO Discusses Her Entrepreneurial Journey

Siimon Sander interviews owner Betsy Helmuth about her journey as a designer, her daily work habits, and her success shortcuts, on his podcast, Entrepreneur Decoded.

Books Made Beautiful

We gave a shortcut for making a festive tablescape at Today.com.

Preparing for a New Baby in New York City

“If you’re working with a small space, it may pay to call in an expert. Interior decorators can come up with creative ways to help you find much-needed, extra storage space.  

Chase Honored Us with Their "Inspirationist" Title

CNN and Chase Bank named Affordable Interior Design an inspiring small business in their “Inspirationist” series.

Spring Trends Abound on CBS News

Affordable Interior Design and designer was featured on CBS 2 News in a segment revealing décor trends for spring.

Turn Your Travel Pics Into Decor

Betsy Helmuth, owner and designer of Affordable Interior Design, shares her fave ways to use vacations pics to decorate your space in Celebrity Cruises Axess Magazine.

Give Your Small Space Big Style

Affordable Interior Design’s owner Betsy Helmuth shares her 12 commandments for making rooms feel larger for less in Small Room Decorating Magazine.

A Decade of Design Gone Wrong

Betsy Helmuth appeared on the DIY Network’s TV series, “That’s So 80s…” and “That’s So 90s…” along side Vanilla Ice and Joey Lawrence. Betsy gave her opinion on shag carpeting, pastel bathroom tiles, and many more.

Making Souvenirs Sophisticated

Want to bring your beach vacation home with you?  
The owner of Affordable Interior Design shows you how to use your souvenirs to create a Caribbean oasis in a sophisticated way in Decorating Shortcuts Magazine.

Get Top Dollar for Your Small Space

We shared our top tips for staging small urban spaces.

Decorate Your Digs for the Holidays

“The cold, winter season is more somber and can be dreary,” noted Betsy Helmuth, owner of the Manhattan-based company Affordable Interior Design. “Decorating for the holidays helps my clients to embrace and celebrate this gloomy time of year.”

6 Small Space Storage Tips

“The key to living in a small space is being strategic.

After years of designing for urban living, 

Betsy shares her top tips for making the most of your space.”

Top Seasonal Decorating Tips

“Buying all new décor for each season; it’s too expensive and time-consuming.

However, every season Betsy does buy one home accent to stay current and keep things fresh.”

Let Spring In

“The key to living in a small space is being strategic. 

After years of designing for urban living, Betsy shares her top tips for making the most of your space.”

“Spread the spring light around by decorating with reflective accents,” said Betsy Helmuth of Affordable Interior Design. 

“Do this is by hanging mirrors and buying items like a silver Moroccan pouf or a metal tray to add a personal touch.”

10,000 Downloads & Counting

“Can you change your life by changing your furniture? 

Betsy Helmuth is certain you can.”

“There are places in your home that shouldn’t be organized.

Follow this to-do list guide to straightening up the ones that matter.”

Holiday Decorating for Less

“A good place to a hang a wreath is the window, according to  Betsy Helmuth of Affordable Interior Design, who recently published the book “Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps.” That way you can hang it from a curtain rod to avoid nailing a hole in your door and passersby can see it from the street.”

“Betsy Helmuth of Affordable Interior Design gave amNewYork a tour of her favorite décor stores in Chelsea. 

At West Elm, 112 W. 18th St., she recommended picking out a chunky basket to fill with fire logs in your living room, as bare wood suggests a winter-feel.”

Family-Style Interior Design Help

“Interior design conundrums are the price we New Yorkers pay for small-space city living — but getting help doesn’t have to break the bank.” 

Interior Design Tips You Can Afford

“Our clients have their eye on the bottom line. A great look is within reach if you follow a few simple guidelines.”

How Does a Small Biz Compete with Start-Ups?

How does a small business stay afloat in a sea of interior design start-ups?

Ebay and Gimlet Media shadowed our firm to learn how we found our “special sauce.”

“Betsy shares her background, her inspirations, and reveals what lead her to becoming  a designer.”

About the Owner: Betsy

Betsy Helmuth is a nationally celebrated interior designer and has worked with over 2000 clients in the last two decades. She has appeared on the Today Show, HGTV, DIY Network, CBS, NBC, and in dozens of magazines and newspapers.

She is the author of popular DIY design books, “Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps” and “Affordable Interior Design:  High-End Tips for Any Budget.”

Betsy also hosts a weekly educational podcast, Affordable Interior Design, which has published over 300 episodes!

Invite Betsy to your event, publication, or podcast!

Details and Assets

FULL NAME: Betsy Helmuth

PHONETIC PRONUNCIATION: BET - SEE HEL - METH

PREFERRED PRONOUNS: She / Her / Hers

Approved Photos for Publicity Use

Please right click to save these photos for publicity and media features. 

Send us a link at hello@uploft.com to let us know where they are being used.